Being the first Collagen drink in the local market, they have set the standard of quality and effectivity by being a rare brand that sources, produces and packages everything in one of the beauty centrals of the world; Japan. Being a wildly successful and wildly sought after brand in the Philippines, a lot of copy cats popped up on the shelves have similar visual cues of the IVI minimalist style brand. They approached us to give a new twist to their Japanese themed/inspired brand and we honed in on finding a new way to express their main key product visual; cherry blossoms.
Looking through many Japanese art, from painting to printing and even scultures and glass work. We created a unqiue illustration style that is inspired by Japanese paintings and glass art while giving it a cleaner and modern flair. Keeping it minimal and premium to let the unique illustration style itself carry it on the shelves.